Daily Ad Spend is the amount you spend on PPC ads each day. For example, if you spend ₹500 daily, your total monthly spend will be calculated based on 30 days.

Formula: Monthly Spend = Daily Ad Spend × 30

Cost Per Click (CPC) is the average amount you pay when someone clicks on your ad. For example, if you pay ₹10 per click, you can estimate how many clicks you’ll get with your monthly budget.

Formula: Total Clicks = Monthly Spend ÷ CPC

Conversion Rate is the percentage of people who click on your ad and complete a desired action (e.g., make a purchase). If your conversion rate is 5%, 5 out of 100 clicks will result in a conversion.

Formula: Estimated Conversions = Total Clicks × (Conversion Rate ÷ 100)

Average Order Value (AOV) is the average amount of revenue you generate per conversion. For example, if each customer spends ₹1000 on average, this value will be used to calculate total revenue.

Formula: Estimated Revenue = Estimated Conversions × Average Order Value