Total Campaign Cost is the amount you spent on your social media campaign. This includes ad spend, content creation, and any other related costs.

Formula: Campaign ROI is calculated based on this cost.

Total Sales Generated is the total revenue from your social media campaign. This is the total amount your campaign generated in sales.

Formula: Revenue generated is divided by campaign cost to calculate ROI.

Total Number of Clicks is the total number of people who clicked on your social media ads or links. It helps calculate the effectiveness of the campaign.

Formula: Total Clicks = Number of engagements from the campaign.

Conversion Rate is the percentage of clicks that resulted in a sale or lead. For example, if 5% of the clicks led to sales, you enter 5% here.

Formula: Conversions = Total Clicks × (Conversion Rate ÷ 100)

Average Order Value (AOV) is the average amount of money spent per sale. This helps estimate the total revenue from conversions.

Formula: Estimated Revenue = Conversions × Average Order Value